Small to medium-size business owners and managers can get overwhelmed by the responsibility of creating quality content and website updates. Content is critical. Company owners who don’t use an SEO copywriter to create quality content will fall behind in both search rankings and customer visits.
To potential buyers, the most important thing about your product or service is how it relates to their pain points. Your website copy must answer their concerns and overcome their objections.
Just as when on a sales call, building rapport and trust is the most important element of sales. The person reading your website should feel that his or her key problems are understood before moving on to read the solution.
This can dramatically improve and shorten your sales cycle, especially with complex products and services and in highly competitive markets.
It’s best to sell benefits, citing real-world examples, cases, and applications of your features.
Internet communication is not an internal report, so why speak in a dry-as-dust corporate voice on the website.
Internet content creation is a large job and it can get stressful quickly. Most company owners and managers don’t know how to talk to their audience or write blog copy, or what to write for a Facebook audience.
An SEO copywriter can consistently get content onto your blogs, social media posts, and web pages, simply, efficiently, and cost-effectively.
Content is critical. Company owners who don’t use an SEO copywriter to create quality content will fall behind in both search rankings and customer visits.
You Sell More Than Just Your Services
Business owners spend so much time in their businesses that it can be helpful to use an external copywriter to write about what the company does in a way that builds trust and supports expertise.
It’s easy to find a copywriter who understands your business and knows how to speak directly to your customers. Brands need to consistently create content that demonstrates that they understand their current business environment, and dominates their function within it. That is most easily accomplished by telling good stories.
Hiring a copywriter ensures your market position within current trends, and propels your company in front of your market niche. A copywriter can simplify happenings in your industry and use current news and events to create valuable content for your clients.
Conversational Tone
Much website copy is dull because many company owners are so focused on what they know rather than the needs and want of their customers. They are excited about the piece of equipment they just installed that they tell of its capabilities rather than what the new equipment will do for the customers (the benefits).
Your website is a key marketing piece, and to be effective it must be written to take full advantage of one-on-one time with each prospective customer.
The job of writing copy often gets dropped onto administrative assistants, junior writers, or committees. This is a sure way to get sub-par results and inconsistency in delivering your message and emphasizing your brand.
Websites and online articles establish credibility through tone and content. Offering expert answers in engaging language through supporting graphics, videos, and links to other sources, visual website content becomes more believable and trustworthy.
Near the images on the page, the eye goes to the image captions. A good copywriter uses the captions’ text to drive home the competitive points depicted in the pictures. Similar text should be used in the alt (alternate) text via the content management system used in the website administration for the SEO benefit.
The key is to demonstrate that your website copy is not mere advertising but truthful, useful information.
You have probably seen websites ending with a table of specifications, options, or a corporate overview. But your website pages should move the reader to an action and end by asking for the order.
A great website is a powerful sales tool—a corporate asset. Content written with a sound persuasive structure helps you make the most of your advertising and marketing investment.
Content written with a sound persuasive structure helps you make the most of your advertising and marketing investment.
You Need an SEO Copywriter Who Knows How to Write for the Internet
Content creation is a hugely time-consuming process. The more time invested into it, the more results you’ll get out of it. But without help from an experienced copywriter, it’s realistic to assume that you’ll spend hours each week creating content, updating social media, reading and responding to user comments, and promoting your business.
This demand is bound to put you at a time deficit and make it difficult for you to handle all the other tasks of managing your business.
SEO copywriters are content experts. Hiring a professional copywriter is a great way to free up your time and get professional, creative, high-quality copy that supports your business goals.
SEO copywriters are content experts.
Using Correct Grammar and Spelling
Many business owners aren’t careful about things like spelling, punctuation, and whether or not “your” is correctly used/spelled when they intended it as “you’re” (meaning “you are”).
Online content with grammar and spelling errors can diminish your company’s reputation and people won’t take you as seriously. Use a copywriter who can produce optimized, error-free copy for all of your online content.
Use a copywriter who can produce optimized, error-free copy for all of your online content.
Content That Sells
Why should people choose you over the competition?
Writing compelling content is something professional copywriters are measurably better at. To promote growth and engagement with customers, hiring a copywriter is a low-cost way to ensure your website content is persuasive and effective.
Knowledge of Search Engine Updates
A skilled copywriter will create copy that performs well in search engines like Google and satisfies your readers at the same time. An experienced Web copywriter can help with SEO to avoid Google penalties and rank higher in search results.
Qualify More Customers Using Unique Personalized Content
From generating awareness, creating interest, encouraging a decision, and taking action, a Web copywriter is experienced with sales funnels and target personas. Use a professional writer to craft personalized, unique content that speaks directly to your target audience.
To rank well in search results, you need quality, original content on an ongoing basis which can be difficult, especially after a period of time when you may feel that you have exhausted all topics. Incidentally, duplicate content can quickly result in Google penalties.
Deciding on topics is hard enough. To create content without duplication or running out of topic ideas, a skilled SEO copywriter will be able to produce engaging online content without becoming boring or dull.
Separate Your Brand from the Competition for Engaging Content
It may be difficult for most people to craft new, exciting content that readers will remember. How do you make a dull industry sound intriguing enough to stand out from the crowd and engage customers?
Some industries are boring, but you can ensure that your website content isn’t by hiring a professional SEO copywriter to write interesting copy that will help your company stand out from the rest.
The online content tone is critical. Customers react better to conversational style content than to dry, lifeless content. It’s essential to write in a conversational style to encourage readers to engage with your brand. Hire an online copywriter to create conversationally, relatable content your customers will enjoy reading.
Build a Strong Social Media Presence
A strong social media presence helps build an online position and engage with your followers. Google places higher credibility on sites with active social media posts and links.
Stand out from the competition using the power of social media to your advantage. A copywriter can create content for your blog, website, product pages, and for your social media.
An SEO copywriter can help you compete with bigger brands and establish your company as an authority in your industry.
An SEO copywriter can help you compete with bigger brands and establish your company as an authority in your industry.
Posting Online Consistently Is Key
Regularly writing and posting useful content takes time. Many business owners have too little time between managing the company, dealing with hiring, training and promoting, and ensuring that there’s more business in the pipeline.
Many executives find it difficult to focus on topics, let alone create content on a regular basis. Hiring a professional Internet copywriter ensures that you have consistent content creation that benefits your brand and your audience.
SEO Excellence Improves Search Position
Correct SEO is necessary for search engines to position your content higher in search results.
SEO is a dynamic, ever-changing function. Unless you are dedicated to doing SEO for a living, you will probably have difficulty keeping up with changes and developments in search engine optimization.
Experienced SEO copywriters ensure that your online copy will abide by the most recent SEO guidelines while using techniques to help customers more easily find your business.
Increase Online Traffic with a Professional SEO Writer
Companies using the Internet to drive business to their site readily admit the advantages of using a good copywriter. A skilled copywriter has the experience and knowledge needed to drive more organic traffic to your site without the expense of Pay-Per-Click advertising.
Final Thoughts
Find a qualified SEO copywriter with extensive knowledge of organic search, SEO, social media, and developing unique, on-site content. Making your business easier for customers to find begins by using a copywriter that can help you drive organic traffic to your site, thus increasing your bottom line.
For further reading take a look at the article Why You Need More Than a Digital Marketing Agency for Your Business. Also, take a look at our Resources page for SEO Copy Writers.
