The world of e-commerce doesn’t stop only at any one innovation. New inventions and discoveries are taking place almost every day. If you want to sustain your online business or mobile app, you must keep up with these changing trends. One such innovation is the Progressive Web Apps.
If you use the WooCommerce plugin on WordPress, you must give your users a perfect user experience. Needless to say, you’re already using an amazing plugin but how far your customer reaches is also important.
Progressive Web Apps
The integration of Progressive Web Apps is the only innovative solution that you need right now to enhance your customer reach. Let’s explore how PWAs can help you build an effective WooCommerce mobile strategy.
What Is Progressive Web App?
Progressive Web Apps are a hybrid of regular websites and mobile applications. Most mobile app developers choose to integrate PWAs with their websites because it helps them create a more engaging and satisfying user experience.
Progressive Web App makes your website more accessible. It also helps you in boosting the performance of your mobile app.
Why Should You Create a Mobile Strategy for E-Commerce
Before we talk about the importance of PWA plugins for your WooCommerce app, you must understand why having a mobile strategy is of utmost importance. These days, more than half of the world has a mobile phone. People use their phones to access apps and websites.
So, if you want to excel in the e-commerce business, you must have a good mobile strategy. It will allow you to reach a wider range of audiences. After all, the number of customers and users you reach on mobile devices helps your business succeed.
Integrating PWAs In WooCommerce
WooCommerce is a very common online platform that most app developers and website owners use. What’s making most businesses succeed today is the consideration that mobile-friendly experiences are a must. It is exactly what PWAs help you achieve.
By integrating Progressive Web Apps in your WooCommerce platform, you can get the benefit of both web and app environments.
What Advantages Do PWAs Offer in WooCommerce?
If you’re still skeptical about integrating PWAs in your WooCommerce mobile strategy, let’s help you understand the benefits you’ll experience.
1. Improved User Experience
The user experience of your mobile app should be your main consideration. If you use PWAs in your WooCommerce platform, you’ll be able to provide your users with a smooth and responsive user interface.
PWAs allow you to incorporate features such as smooth navigation and gesture support to enrich your app. Also to keep making the user experience better, it’s important to stay updated with the latest mobile app development trends such as Artificial Intelligence, Machine Learning, Virtual Reality, and many more.
2. Faster Loading Times
Customers will not use your app or website if it takes too much time to load. However, if you consider integrating Progressive Web Apps into your WooCommerce platform, it’ll help you make faster loading possible.
Your users wouldn’t need to download large files. Also, they can access your app or online store almost instantly.
3. Offline Capabilities
The best thing about PWAs is their capability to run even offline. So, users can browse products and services without an internet connection. You can rest assured that your app will work even in those places where there’s limited internet connectivity.
4. Responsive Designs
PWAs have a responsive design. By integrating PWAs in WooCommerce apps, your app can fit almost every screen size. It allows your users to have a consistent experience with a visually appealing design.
Compatibility and Accessibility of PWAs
PWAs work seamlessly in different browsers and devices. Mobile app developers prefer integrating PWAs with WooCommerce because there’s a better focus on inclusivity. PWAs have built-in features that help you serve the needs of all types of users.
SEO Benefits of Progressive Web Apps
PWAs are also well-known for their SEO benefits. Page speed is a critical factor that affects the ranking of your website or app. As mentioned, PWAs help you load your website and app much faster which helps in improving your page rankings.
It’s also known that search engines prioritize those devices that are mobile-friendly. PWAs can easily align with SEO algorithms which helps you in boosting your website rankings.
A good thing about Progressive Web Apps is that the installation process of these apps is very simple. Most development tools that you use on your website support the creation of PWAs in WooCommerce. So, you can easily build a feature-rich mobile application.
Also, the implementation and maintenance of PWAs is very cost-effective.
Undoubtedly, PWAs will become the future of mobile apps. Multiple positive changes take place in these apps because of several technological advancements. PWAs play a very crucial role in making your mobile app user-friendly and engaging for your customers.
If you integrate Progressive Web Apps into your WooCommerce platform, you can increase the chances of success of your online store. However, before you implement this technology, you must educate yourself about its usage. Only then you would be able to reap its benefits.
For further suggestions, take a look at the articles A Brief Introduction to Mobile App Design for UX/UI Designers, 5 Starting App Stack Coding Project Suggestions, and How Interaction Design Improves Usability.