If you’re running an online store and wondering how to attract new customers and retain existing ones, the answer you are looking for is search engine optimization.
Even though it doesn’t seem like it at first, online store SEO optimization doesn’t have to be complex, hard and tiring. SEO is simply a combination of good posting habits and the use of best practices in eCommerce, which combine with customer interest to create better sales results. All leading eCommerce companies are using SEO to increase sales and boost profits.
If you want to join that club, but you don’t know where to start, there are many SEO marketing strategies that can be excellently applied to sales. Read some of the top tips that will help you get the best out of your search engine optimization efforts. Here is the eCommerce guide to writing SEO friendly content.
1. Post Interesting and High-Quality SEO Friendly Content
Search engine optimization is not just about pleasing search engines. It is about crafting an entire network of highly relevant, high-authority texts and SEO friendly content pieces.
The first step in optimizing an online store is to think and discover who your customers actually are and what they search for. After you have a general idea, only then should you start creating product pages.
But, let’s be honest, most online store owners are pretty lazy in this regard. Truthfully, it’s much simpler to just copy great examples from competitor’s sites, but you should never do that. Never. Why?
When you do this, you are creating duplicate content that will not set you apart from other players in the market. Not only that, but it will blend you in with the competition and severely reduce your conversion rate.
So, what do we mean by high-quality content?
It implies concise, clear, user-friendly texts that contain keywords related to your product or brand.
If you would like some extra help crafting this type of content or you would like to outsource some of this work, you can use some of the following tools: TrustMyPaper (a writing service), Grammarly (for checking text correctness), Readable (to check the text readability score), ProWritingAid (for text optimization and improvement) or WritingJudge (a comparison of different writing services).
2. Pay Attention to Images
Ecommerce optimization and SEO friendly content cannot be fully done without high-quality, attractive photos and images. Why?
These photos do not only attract customers, but they also improve conversion rates and help you rank better in search engine results.
When you are posting images, pay attention to the title tag and alternative description. Always state the exact title of the visual and what it represents, and not just a placeholder name (123456.jpg). The alt description should contain your primary keywords.
This way, search engines will start connecting photos from your online store to terms that customers are searching for.
3. Connect with Social Media
Connect your online store to Facebook, Twitter, Instagram, and LinkedIn. Why should you do that? The reason is simple. On the one hand, better connections will increase your search engine ranking. On the other hand, customer satisfaction and trust will be increased. Namely, Google takes your social media profiles and pages into consideration for ranking, too.
Therefore, you should definitely enrich your online store with a Share button for all major social media platforms and enable this option with every post (SEO friendly content).
4. Increase Traffic With Inbound Links
Inbound links are redirects from other websites leading to your online store and they’re crucial for search engine optimization and SEO friendly content. For this reason, a good strategy for eCommerce SEO optimization must include a plan for regular link building.
Many eCommerce companies are aware that link building is important for search engine visibility, but only a handful of them actually have a strategy on how to achieve that. By having a straightforward and effective plan, you will already be miles ahead of the competition.
One of the best ways to increase the number of inbound links is to reach out to bloggers and other sites to review your product or brand. This way, you will get backlinks that will strengthen the authority of your online store, help it rank better and allow you to reach new audiences.
5. Customize the Look and Feel of Your Store
Online store optimization also includes several clear rules related to URLs of your web pages. Firstly, the structure and form of an URL address are very important.
Define a format for your online store’s URL and stick to it. It should always include keywords related to your products.
The second rule: you should never, ever delete web pages. Even when a product is not available, it’s always better to state that it’s currently out of stock than to redirect a user to an error page.
You should also use internal links in your online store: they help customers find their way around your store and find SEO friendly content that interests them faster. This is especially important if you want to direct your customer to a particular product or page that might interest them.
The “less is more” rule is also valid in eCommerce. Unsurprisingly, many eCommerce company owners still believe that a huge number of web pages is a synonym for a rich and versatile offer. However, it’s completely the opposite. A big number of pages only confuses users and makes it harder for them to browse around, which is something you definitely don’t want to achieve. Ecommerce clients want fast and simple shopping, clear information and a positive purchasing experience.
6. Track the Results of Your SEO-Optimized Content
Tools like Google Analytics help you learn a lot about who your customers are, so you should definitely implement them in your everyday business. Track the number of unique visitors, the total time spent on your pages and product pages that attract the highest number of customers.
Analytics also helps you track the bounce rate of your website and each page. This is so you can determine which pages are the least effective and need optimization.
Conclusion: Writing SEO Friendly Content
Search engine optimization and writing SEO friendly content for eCommerce companies is about much more than just increasing Google visibility. It’s an all-around business strategy that helps you build trusting relationships with your customers and strengthen the authority of your brand and products behind it.