If you’re selling online, you need a consistent flow of search engine traffic. Why? Because you need to drive potential buyers to your site. You need continuous targeted traffic if you’re going to make consistent sales. So, how do you boost your Ecommerce website’s SEO (Search Engine Optimization)? Here’s how to perform keyword research for your Ecommerce store.
Learn How to Perform Keyword Research for Ecommerce
Below, I’ll go through what keyword research is, the 4 factors your Ecommerce keywords need, and the top keyword research tools to help you grow your site’s traffic and revenue.
Let’s go!
What Is Keyword Research?
Keyword research is the process of identifying words or phrases that people enter into search engines that can help you achieve your business goals.
When you’re conducting keyword research for eCommerce, you need to find out what your customer is looking for and why they’re interested. There are thousands of keywords in a niche. However, these keywords fall into different categories with different potential outcomes.
It’s your job to understand which keywords will deliver the most benefits to your business.
4 Factors Your Ecommerce Keywords Need
Unlike traditional SEO, there are additional factors you need to take into account with Ecommerce SEO when you’re researching and selecting keywords to boost organic search traffic to your Ecommerce site.
1. Search Volume
Here, you need to make sure there’s a high enough number of people searching for the keyword on Google every month.
Search volume varies between niches. In some niches, an average high-traffic keyword has more than 10,000 searches per month, whereas in other niches 1,000 per month is a lot. To determine the best volume of a keyword, take other high-traffic keywords in your niche as a benchmark.
2. Intent
When it comes to intent, you want to make sure your keywords drive visitors to your site from the right stage of the sales funnel.
You want to gain the attention of searches at the beginning of the funnel as well as at the end of the funnel, from those who are ready to purchase.
As you can in the diagram, the lower the stages, the fewer people there are. While there are fewer people at the end of the funnel, these people have a higher conversion rate because they are ready to spend money on your products.
For example:
- If you attracted 10,000 visitors with a 0.5% conversion rate, and average order value of $20, you’d bring $1,000 in revenue.
- If you attracted 2,000 visitors with a 5% conversion rate, and average order of $20, you’d bring in $2,000 in revenue.
Remember, more qualified traffic equals more sales.
Prospects at the end of the funnel who are ready to buy often use keywords like: discount, free shipping, buy now, deal, and coupon.
3. Relevance
There’s no point in selecting keywords with a great search volume and intent when it has no relevance to your store’s offering. You should only optimize your pages for keywords that are relevant to your products.
If you need help, have a look at the top 10 results for a keyword. If the pages that rank are similar to yours, then the keyword is relevant to your site.
4. Competition
Finally, you need to research and pick keywords that you can realistically rank your Ecommerce store for.
For example:
If you wanted to rank for the keyword “cheap laptops,” you can see that it’s extremely competitive and you’d have to compete against Amazon, eBay, and Walmart.
It’s best to research and find longer tail, lower competition search keywords first for your Ecommerce store.
Keyword Research Tools for Ecommerce
Here are four of the top keyword research tools in the market that can be used for your Ecommerce store:
- Semrush: An All-in-one digital marketing platform that offers tools and insights for SEO, PPC (Pay-Per-Click), content marketing, and competitive research, helping businesses optimize their online presence and marketing efforts.
- Ahrefs: Arguably the best link tool and a serious must-have for anyone who takes their SEO seriously. Ahrefs is a powerful SEO toolset and web analytics platform designed to assist businesses and marketers in improving their online visibility, analyzing competitors, and optimizing their website’s performance.
- Moz: A comprehensive SEO platform that provides tools, analytics, and insights to help businesses improve their online visibility and enhance their digital marketing strategies.
- Keyword Research Template: A free spreadsheet I made, that can help you build a complete keyword strategy in less than 10 minutes.
With each of these keyword research tools, you can build a full keyword research strategy, and increase your Ecommerce organic traffic with targeted niche keywords.
Rounding Up: Keyword Research for Your Ecommerce Store
If you want to boost traffic and sales with your eCommerce store, I recommend you start working on your website’s eCommerce SEO.
You can begin by performing keyword research.
By researching and optimizing your site for longtail keywords that have good search volume, strong purchasing intent, high relevance, and, low competition, you’ll be driving many more potential buyers to your Ecommerce site in no time!
What are you waiting for?
Get started today.
For more information about this topic, take a look at our article The Ecommerce Guide to Writing SEO Friendly Content.
