This article offers ideas to fix a broken SEO campaign with content optimization.
Fix a Broken SEO Campaign With Content Optimization
Missteps are common in marketing, especially if your firm is brand-new.
Still, even seasoned businesses take a wrong turn on occasion. For example, Forbes run an annual feature on the worst super bowl ads, all informed by things like in-depth survey results and USA Today’s Admeter likeability ratings.
Poor super bowl ads at least get coverage in a mainstream media outlet, benefitting their exposure in some capacity. For bad SEO practices, you can expect to be met with a deafening silence, which is arguably more damaging.
Read on to discover how to fix a broken SEO campaign through the content creation side of things.
Outsource Your Need
Search engine optimization is really its own discipline, and it is perfectly understandable if you are feeling a little alienated or out of your depth here.
Fortunately, help is to hand. ASTOUNDZ are an insightful Houston SEO company that have created tailored campaigns for over 40 years. In their wake, they have left behind an endless supply of 5-star Google reviews, and they also curate their own informative blog on all the SEO tips and trends of the past, present, and future as well. A supportive presence or a useful guide is a valuable resource you cannot pass on.
Ask for help when you need it. It is understandable to be overwhelmed with SEO, but it is not permissible to leave things that way for long. There is much to learn here, and you may as well learn it all from the experts.
Purge Duplicate Content
If you are constantly publishing content on your website, then sooner or later, you will become hard-pressed for fresh ideas.
Every content creator has been backed into that corner on occasion, and the pressure to remain relevant through SEO can lead to some silly mistakes here. One of them is businesses producing duplicate content, subtly rewording past article entries on their website in the hopes of placing a thinly veiled disguise over their deceptions.
Google analytics are not fooled by this. If you are plagiarizing other’s work (even your own), it will reflect incredibly poorly upon you and your firm. Purge your site of duplicate content if it exists, and if you find yourself stuck for content ideas, research, ask colleagues for inspiration, and weather that storm.
Prioritize Quality Content
It is not just rehashing content that draws the ire of the Google overlords; blatantly providing generic, low-quality content also throws a wrench in the works too.
Generic automated content can also be a shady move in the eyes of Google, and rightly so, because the content you are regurgitating in that instance is unlikely to be of any value to anyone at all. Everything you produce needs to be of the highest quality. Just as you cannot reuse previous ideas, nor can you follow through on plain, uninspired ones either.
A suitable fix here would be to hire a professional copywriter, as they greatly enhance the prospects of your firm via the SEO strategies that they bake into their content. Original content suggestions, HTML coding, optimized meta-descriptions, and many other optimization techniques will be firmly within their wheelhouse. Better yet, what they produce should be well-researched and error-free, doubling down on producing quality content.
Final Thoughts: How to Fix a Broken SEO Campaign by Optimizing Content
There you have it. Three suggestions to fix a broken SEO campaign with content optimization. For further reading about this topic, take a look at our article 4 Signs Your SEO Campaign Is Failing.