Coupons can be a powerful persuasion tool. Retailers see a sales increase of up to 50% when offering coupons. With 75% of consumers preferring digital coupons over paper ones, store owners need to up their game and be smarter.
In this article, we will be looking into the following topics:
- Default coupon options in WooCommerce
- Advanced features of the Smart Coupons for WooCommerce plugin
- How to create coupons using the Smart Coupons for WooCommerce plugin
So, let’s get started!
WooCommerce Coupons: An Overview
WooCommerce, by default, allows you to create coupons. However, the features are limited to creating just basic discounts. First, let’s take a look at a few of those:
- Fixed Cart Discount: A fixed cart discount applies a coupon to the entire cart. For example, if your cart has 2 shirts costing $50 each, the total cart value would be $100. With a coupon discount of $10, the overall payable amount would be $90.
- Fixed Product Discount: A fixed product discount applies the coupon to each product. For example, if your cart has 2 Shirts at $50 each and a coupon of $10, the cart value after the discount would be $80.
- Percentage Discounts: This type of coupon offers a discount to the entire cart by a certain percentage. For example, if your cart contains 2 T-shirts at $50 each with a 10% discount, the cart value after the discount would be $90.
Creating Smart and Advanced Additional Features of the Smart Coupons Plugin
For store owners looking to leverage coupon promotions, you need the help of advanced WooCommerce coupon features. The Smart Coupons for WooCommerce plugin does exactly that.
This WooCommerce coupon plugin from WebToffee allows you to create different types of coupon discounts, including BOGO coupons, giveaways, and store credits. Let’s look at them in detail.
- Auto-application of Coupons: With the auto-apply feature, you can ensure a hassle-free coupon application for customers. Once enabled, all the eligible coupons will be automatically applied to the cart contents.
- Enable free shipping: By enabling this feature, you can grant free shipping to customers using the coupon.
- Store Credits: Store credit coupons act like digital wallets that can redeemed by the customer repeatedly until exhausted. For example, if customers use a $100 store credit coupon on a $70 order, the remaining $30 can be used on the next order until it runs out.
- Create BOGO (Buy One Get One) deals: Offer discounts like “Buy X and Get Y,” where customers can get the complimentary product (Y) at a discount when purchasing a selected product(X). The free or discounted product can be the same product, any product from the store, a specific product from the store, or a product from a specific category.
- Create signup coupons: This feature allows you to offer coupons upon signups, prompting newly joined users to make their first purchase.
- Offer seasonal coupon discounts: Another key feature of this advanced coupon plugin is the provision to add seasonal discounts. As you can see here, you can schedule the coupon start and end dates and even ensure coupon activation on selected days of the week. This way, you can set up seasonal campaigns for your WooCommerce store. In the above example, the coupon will only be active on Mondays, Wednesdays, and Fridays between the specified period.
- Apply advanced usage restrictions: You have the option to restrict coupon usage based on advanced conditions, such as cart contents, user roles, purchase history, and more. The coupon is applied if the cart satisfies the listed conditions.
Say you want the coupon to be applied when a customer adds a hoodie from the men’s category. Ensure you have enabled the Product/Category restrictions to apply the coupon only if the cart satisfies the product or category restrictions.
We have set the Category condition to ‘All from below selection,’ meaning the coupon is to be applied only if the customer satisfies both category conditions—-choosing a ‘Hoodie’ from the ‘Mens’ category.
Only if these conditions are satisfied will the coupon be applied. The usage restrictions feature has a diverse set of options that you can experiment with to create different types of coupons. For a more detailed guide, refer to the documentation.
- Configure cart abandonment coupons: This feature allows you to assign cart abandonment coupons to customers after a certain period of inactivity. This helps recoup lost sales by re-engaging customers and reminding them about the products they left in their carts.
- Set coupon usage limit: You can limit the number of times a coupon can be used in total or per customer.
- Restrict coupons based on checkout options: Another feature of smart coupons is their ability to set coupons based on customers’ checkout preferences, such as payment methods and shipping/billing addresses.
For example, you can create coupons that apply only to customers choosing cash on delivery. - Offer giveaways with coupons: Store owners can create giveaways with coupons by specifying ‘what-customer-gets’ and additional discounts, if any. This can be used to reward your loyal customers.
- Provide coupons for repeat customers: If you want to reward customers who stay loyal to your store and have repeated purchases, you can use the ‘purchase history’ feature of the smart coupons plugin.
Suppose you want to give customers a coupon for a free giveaway on their fifth purchase. The ‘purchase history’ feature allows you to configure this in simple steps.
In the Number of orders setting, select “equals” from the dropdown menu and enter ‘4’.This sets the condition that the customer must have exactly 4 orders. To ensure only completed orders are counted, set the Order status as ‘Completed.’
Next, to add a free product, go to ‘Giveaway products.’
Enter the name or product ID in the ‘free product’ field, and set the discount to 100%. This will make the specified product available for free.
- Bulk-generate coupons: The bulk-generate feature allows you to create multiple coupons with unique codes and the same conditions. You can add these coupons to your store, share them with customers via email, or export them as a CSV file.
- Create coupon banners: Coupon banners help create a sense of urgency and prompt customers to take action.
Now that we’ve covered the basics of the plugin, let’s explore how to create smart and advanced coupons using this plugin.
How to Create Smart Coupons in WooCommerce?
Let’s offer customers a 10% discount if they purchase a minimum of 2 products from the ‘Mens’ category and the subtotal of the eligible products is greater than $100. This coupon will only be applicable to US customers, and they must have placed at least one order in the last 10 days.
Step 1
After installing and activating the Smart Coupons for the WooCommerce plugin, navigate to ‘Smart Coupon’ and click on ‘Add Coupons’.
Step 2
Generate a coupon code or add a custom one along with the coupon description.
Step 3
Select ‘Percentage discount’ as the discount type and enter 10 as the coupon amount.
Step 4
In the ‘Usage restrictions’ tab, first, enable the ‘Product/category conditions’ to apply coupons only if the cart meets the conditions. Also, enable the ‘Individual quantity restriction’ to set the minimum quantity condition.
Step 5
In the ‘Product categories’ section, set the category to ‘Men’ and ‘Min. Quantity’ to ‘2’.
Step 6
Then, enter ‘100’ for the ‘Minimum subtotal of matching products.’ This step ensures that the coupon is eligible for redemption only if the customer chooses at least two products from the men’s category, with a subtotal of $100.
Step 7
Navigate to the ‘Checkout options’ and set the ‘Country/State Restriction’ to the United States. This ensures the coupon is eligible only to US customers.
Step 8
For the final condition, go to ‘Purchase History’ and set the number of orders to ‘greater than or equal to 1’ and ‘Order date’ within the last ‘10’ days. This ensures customers complete at least one order within the last ten days.
Step 9
Click ‘Publish” to create the coupon. You have successfully created a “smart” coupon.
Now, let’s go to the store and test the coupon we just created.
Wrapping Up: How to Create Smart Coupons in Woocommerce
The WebToffee Smart WooCommerce Coupon plugin enhances the basic coupon features in WooCommerce by allowing store owners to create various discount types and implement advanced configurations.
It makes it easier to offer promotions that can boost sales and customer engagement. The ability to set up abandoned cart coupons, signup coupons, and bulk-generate unique codes also adds flexibility and efficiency to your efforts.
If you found this guide insightful, drop a comment below. Keep watching this space for more tips and insights on optimizing your WooCommerce store.
For further suggestions, take a look at the articles How to Move Woocommerce Products from One Category to Another, How to Bulk Edit WooCommerce Products in WordPress, and How to Exclude WooCommerce Products from the Search Results in WordPress.
