There are basic components to creating a good About Us page. In these basic areas are also details to make the page a great part of your website. Even if you already have an About Us page, you may need to clean it up a bit. This article explores how to create an About Us page for your business website.
Everybody has a story. You can use your story to create a fantastic About Us page. Your story might be described as inspiring, sad, exhilarating, dramatic, delightful, uplifting or a combination of adjectives. Your audience wants to know who you are and what type of story you have to share. Your business is a large part of who you are and most people will find that intriguing. Share your story, your company’s story and brag it up big time. An About Us page for your business website is very important and should not be skipped over.
One of the key components when writing an About Us page is to consider that the reader may not know a single thing about your business. Approach this page with the mindset that the reader is not a part of your industry. This section should be an easy read and engaging.
Start by explaining what your business does and which industry your business is part of. Keep this part simple and exclude industry jargon when possible.
The overview is a great area to showcase your company philosophy and vision. Also, include a mission statement if possible.
Tell Your Story
This next part is the place to pour your heart out. You want to tell your story. Even if your story involves hardship or heartache, use that to show how you’ve managed to succeed and overcome those obstacles. Here are some great questions to lead you through this section: What inspired you to start your company and why is your approach unique? Here is where you can go into detail about yourself and what makes you tick.
- Do you have business goals? Where do you see your business in 5, 10 or 20 years from now?
- Why did you start the company?
- Who are you?
- What makes you different from everyone else?
Going beyond your personal story, the company history section comes next. In this section, you can describe the history of your company. Include the experience you have, along with your credentials and qualifications. Your background and expertise should be showcased here.
TIP: Many owners will insert a nice visual timeline of events. Consider an easy to read graphics for this.
Community Outreach or Charity Involvement
Whenever your company participates in a community outreach or charity event, you want to share that information on your About Us page. This is a great place to include links to those programs or charities, and even provide donation information.
Depending on your business type, your audience may be interested in the type of technology you are using. Consider sharing what equipment you use or if your business has created its own technology. Here, explain what technologically sets your company apart from other businesses in your industry. This type of information may spark new relationships or inquiries.
No matter how big or small the award, your About Us page should list all of its accomplishments. Wear your awards like badges and be proud. It’s also wise to link the award to the website that presented it. Include any images of receiving the award if possible.
Employee / Team Information
In the About Us page, you can include your team information. Employee information can include their name, position, and a small bio. Include images of your team members and make this section fun and entertaining.
For larger companies, consider supplying a company directory or employee pages.
Call to Action
Finally, a proper way to conclude this page is by making an offer or a Call to Action. This may include a free estimate, an e-book offer or something else related to your business. You should include a form and phone number here. By making the About Us page intriguing, a potential client might be ready to get in touch with you. Make it easy for them.
Final Thoughts: How Does Your About Us Page Connect?
In the end, your About Us page needs to be well thought out and interesting. It is the right time to get personal and explain to your audience what exactly inspires you and your company. When you write from your heart, your audience will feel it and be more likely to connect with you.