Creating a services page for your business website is not just about making clear what you can do for a customer, but it defines how your business or brand stands out from your competition. Remember, you are selling yourself and your company on this page. If you know what your customers want and have a good understanding of your industry, writing the services page should be a breeze. If you need a little more direction, then this article will give you tips on how to create a services page for your business website.
Start with a Summary of Services
You want to stand above the competition and capture your customer’s attention. Here, you should start by providing an overview of your services as a summary, using the voice of your brand. Proclaim with confidence as to why the customer should use your services over anyone else.
Adding a “Why Use Us” section is an easy way to sell the benefits of using your company’s services. Be sure to include what sets your company apart, and the advantages your company or brand has to offer.
Offer Services Separately
The best strategy for having an easy to follow services page is to divide the services into separate content areas (list layout or grid layout). This way, you can link each listed service to individual service pages. Keep in mind, having a separate page for each service may benefit with search engine optimization and will improve the user experience.
Be sure to include the following for each listed service:
- An image or multiple images that represent the service.
- A headline or title that includes the service name.
- Briefly describe the service, including the problem the service solves, and the benefit (or the value) of the service.
- Use a call to action button that links to the individual service page. Commonly used examples are: Learn More, Find out more, or Get Started.
The services page is the best place to enhance credibility. You can display the client testimonials and awards your company has received, link to case studies that are relevant to the services being offered, and include endorsements from recognized experts.
It is highly recommended to do the following with client testimonials:
- Include at least one client testimonial.
- Use the client’s full name and company name.
- Use the client’s photograph or the client’s brand logo.
- Address fears or problems and explain how they were overcome or solved.
- The more information you can include with the testimonial, the more it feels genuine.
Don’t Forget the Call to Action
The services page should end with a call to action. This is not to be confused with the call to action buttons placed after each service. It is best to put this at the bottom of the page. This call to action should display a headline that creates a sense of urgency.
You may also want to include a form, if applicable. This might be to offer a free quote or to set up an appointment. Also, consider linking this call to action to the contact page. Be sure to end on a high note. Restate the value your company provides and the benefits of doing business with your company.
Final Thoughts: Does Your Services Page Convert?
When all is said and done, you want to be sure the services page is easy to understand for any customer. Be sure that you don’t use too much lingo and the services are very clearly laid out. Show your customers that you are the industry leader and authority in your field. Be so valuable that they can’t say no. Lastly, ask yourself if you would do business with your own company. If the answer is a resounding yes, then you are right on track.