A well-crafted services page is essential for any business website, particularly for WordPress users looking to present their offerings clearly to potential customers. This page acts as a starting point for understanding what your business can do, how it stands out from the competition, and why someone should choose your services over others. Whether you’re building a new site or updating an existing one, learning how to create a services page can significantly enhance your website’s effectiveness.
Creating a Services Page for Your Business Website
Before diving into the specifics, it’s important to understand the overall structure. When you create a services page for your business website, think about creating one main “parent” page that houses an overview of all your services. Then, each service can have its own individual “child” page linked from the main one. This structure not only makes it easier for visitors to navigate but also enhances your SEO by allowing each service to rank for relevant keywords.
Why You Should Separate Your Services Into Individual Pages
Breaking down your services into individual pages under a “parent” page allows you to go into more detail about each service. This approach offers several benefits:
- SEO Optimization: Each service page can target specific keywords related to that service, improving search visibility.
- User Experience: It’s easier for potential customers to navigate through your offerings, focusing on the service they’re interested in.
- More Opportunities for Engagement: You can include targeted call-to-action (CTA) buttons, forms, or links specific to each service.
By taking this structured approach when you create a services page, you make it more organized and easier to manage long-term.
What to Include on the Services Page
The “parent” services page acts as a starting point for all your offerings. When you create a services page for your business, this “parent” page should give users a clear overview of what your business does and direct them to more detailed information on each specific service. Here’s what you should include:
Summary of Your Services
Begin with a short introduction that summarizes your services. This overview should clearly state what your business offers and why those services are valuable. Use this space to set the tone for the rest of the page and establish your authority in your industry.
Benefits of the Services or Why Choose Us
Highlight why a customer should choose your services over your competitors. Discuss the benefits of working with your company, whether it’s your experience, expertise, or unique approach. This section is your opportunity to build trust with potential clients.
Services Listed Separately (and Link to Each Individual Service Page)
List each service separately, using a clear layout (such as a grid or list) with short descriptions. Each service should be linked to its individual page, where users can learn more in detail. Don’t forget to include CTA buttons such as “Learn More” or “Get Started” that lead directly to the relevant service page.
Call to Action (CTA)
End the “parent” services page with a call to action encouraging users to explore your services in more detail or to get in touch with you. This CTA should be strong, inviting the user to take the next step—whether it’s contacting you for more information or scheduling a consultation.
What to Include on Each Individual Service Page
Now that you’ve set up your main services page, it’s time to create individual pages for each service. Each of these “child” pages should be thorough, engaging, and speak directly to your customer’s needs. When you create a services page like this for each offering, you not only provide more detailed information but also open up more SEO opportunities. Here’s what you should include:
Service Overview or Introduction
Start with a brief overview or introduction that explains what the service is. Use clear, simple language to make sure visitors understand what they can expect from this service. This is also a good place to include keywords related to the service for SEO purposes.
Service Description
In this section, describe the service in more detail. Provide a technical explanation of the service and explain what the service includes. Make sure this section speaks directly to the needs of your target audience.
Process or How It Works (Optional)
If relevant, provide a brief outline of how the service process works. This is especially useful for services that require several steps or customer involvement. You could create a numbered list, a timeline, or simply explain the steps involved in working with your business.
Pricing (Optional)
Including pricing is optional, but can be useful if transparency is important to your business model. If you do include pricing, make it clear and easy to understand, whether you’re offering set prices, a price range, or a pricing table.
Benefits of the Service or Why Choose Us
Emphasize why your business is the right choice for this particular service. List the benefits specific to this service, such as time-saving features, expertise in the industry, or how your solution solves a common problem in a unique way. Use this section to reassure customers that they’re making the right decision by choosing you.
Testimonials or Case Studies
Including testimonials or case studies adds credibility and helps potential clients trust your business. If you’ve helped a client achieve a measurable result with this service, use that as a case study. Alternatively, include client testimonials that speak to the quality of the service. Ideally, use the client’s name, business, and photo or logo for added authenticity.
Call to Action (CTA)
Every individual service page should end with a CTA that encourages the visitor to take the next step. Whether it’s contacting you, signing up for a consultation, or moving forward with a purchase, make sure the action is clear and easy to follow. Use buttons, forms, or links that guide users smoothly toward conversion.
Final Thoughts: How to Create a Services Page for Your Business Website
Creating a well-organized and optimized services page is crucial for any business website, especially for WordPress users looking to improve their online presence. When you create a services page, remember to structure it in a way that’s both user-friendly and SEO-optimized. By separating your services into individual “child” pages and providing detailed, valuable content for each one, you’ll not only improve the user experience but also increase your chances of converting visitors into customers. Follow these steps, and your services page will become a powerful tool for showcasing your expertise and growing your business.
Take a look at the articles How to Create an About Us Page for Your Business Website, How to Create a Contact Us Page for Your Business Website, and Why Your Business Website Needs a Privacy Policy for more tips about creating content for your website.
For help designing your website call 602-633-4758 or contact Golden Oak Web Design.