The goal of a landing page is to convert visitors into buyers. They’re the final step in an online conversion process, and they can be tough if you don’t know what you’re doing. In this article, we’ll show you how to create landing pages that convert so people will buy your products or services instead of just visiting them for information’s sake.
Creating a Landing Page That Converts
It starts with knowing who your target audience is – are they men? women? teens? Asking questions about their lifestyle helps make sure that the content on your site matches up with theirs. For example, if someone has kids but no pets then it would make sense not to include any images of animals or games involving pets because these might put off potential customers without children.
There are many different elements to a landing page that converts, but here are just some that you might want to include:
A headline is the first thing someone sees on your site and so it’s important for them to know what they’re going there for. These can also be links within content or at the top of your website. The best headlines will motivate people either with curiosity (such as “How To Get Rid Of Shedding In Just One Day”) or by making an offer (“Free eBook”).
Photos always catch someone’s attention so make sure you have plenty of these to break up long blocks of text and add personality too if possible.
Providing an irresistible offer will incentivize the visitor. Examples of this could be a downloadable e-book, a free consultation, a trial subscription, instant access, or a coupon or product discount.
You want your page copy to be as short and concise as possible so it’s easy for people to read. Be sure not only to include the “why” but also to give step-by-step instructions on how they’re going make (or fix) what problem you are presenting them with. Include lots of bullet points or numbered lists too so readers know where their next point is coming from.
If you have the budget for it, adding video content to your landing pages to convert is going to make a huge difference. If you can provide short, interesting clips that can get someone to click-through, you’ll have their attention. The only thing with videos is that they take more time and resources so be sure you’re ready before you add them to your site.
Call To Action (CTA)
What’s better than giving people an incentive? Telling them in clear detail what they’ll get when they click on the CTA button! Be sure to include all of the details about what will happen after clicking their “next” arrow or submit button too–even if it just says “Thank You!” because few people might not know what happens next.
A lot of businesses don’t use this tactic anymore, but it’s still important to have social proof on your landing page. Anything that helps potential clients know what other people are doing, or how they’re feeling about the product can be considered as social proof – just make sure you don’t overdo it!
The way you design your landing page can have a huge impact on how much conversion rates improve. If you’re able to make some small changes in the layout, copy, or even images and colors, then it can mean all the difference between whether people buy from your business or not. Just be sure that once someone clicks the “next” arrow button–or submits–that they know what happens next!
We hope this post was helpful for those of you looking to create a landing page that converts! Remember, at Pixel Street we are always here to help – feel free to reach out if there’s anything else we can do. 🙂
For further suggestions, take a look at the articles Corporate Websites 101: Building a Corporate Website for the New Internet, Exploring Color Psychology in Design, and 3 Ridiculously Easy Ways to Market Your Small Business Website.