Quite possibly one of the most simplistic pages to develop, the Contact Us page for your business website is still a page that uniquely demands careful consideration and attention. Because this page will require more of the straightforward business information, it can be difficult for those who enjoy getting super creative. We recommend starting with the basics, then jazzing it up with your business voice and creativity later.
Remember, the Contact page needs to be functional or it will not do its job, and that job is getting the customer in touch with your business directly. Customers can be won or lost on this page. This article explores how to create a Contact Us page for your business website.
About the Business
Let’s be clear, there is another page that is completely dedicated to being about the business. In this instance, however, the Contact Us page needs to express a very concise sentiment about your business. Here, you can explain your dedication to customer service, the loyalty you provide, or your desire to help.
While the majority of the Contact page may not seem glamorous, this summary should showcase some originality or personality. It should flow nicely among your other web pages and be an easy, quick read. You want to encourage your customers to reach out to your business. Make your business appear genuine about their interest in your company.
You can’t have a proper Contact Us page without having contact information. At a minimum, you need to provide the following:
- Company Name
- Physical Address
- Hours of Operation
- Phone Number
- Email Address
- A List of all Locations
You may also consider stating all of your company’s departments. You can create a list and include names, phone numbers, and e-mail addresses as necessary. Don’t be afraid to add pictures and get personal here. Customers love knowing who they are about to call up or send information to.
The Contact Us page is a perfect spot to place your social media icons or links. There’s nothing fancy to add here, just make sure the icons are placed where they can be found. Encourage your customers to stay connected in those areas too.
A great way to add a nice touch to the Contact Us page is with an embedded interactive Google Map. Here you can add directions or place nice photos of your office or building. You want your customers to recognize your brick and mortar instantly.
A Contact Us page should never be without a contact form. This form needs to include simple instructions and be basic. Only ask for the customer’s first and last name, E-mail address, phone number and leave space for a message. The more information you ask for, the less likely they’ll fill out the form. If you are finding that people are not filling out the form, you can try asking for less information.
It’s also a great idea to have an autoresponder set up to send a quick thank you email once the form has been filled out. Automation can really make things run smoothly for your business.
Final Thoughts: How Does Your Contact Us Page Function?
The bottom line is that you need to have substance on your Contact Us page. Before you can even consider how to design it, be sure you have all your sections written, your forms created, and autoresponder ready to rock. If people are having a hard time finding your business, make sure your Contact page is user-friendly and shows every possible way a customer can make contact with you.