Search Engine Optimization (SEO) might seem like a buzzword in the content marketing field. In fact, it’s not only for content marketing teams — it’s crucial for website designers, too. After all, a robust SEO strategy needs to be built into the well-thought design process to come up to its full potential. That’s why it’s reasonable to say that SEO and web design go hand-in-hand, just like peanut butter and jelly.
A savvy web designer has a solid grasp of how the search engine actually works to create a website that it can easily read and understand. This way, they won’t only create an engaging, professional-looking website but also a website that can sit on the top pages of search engine results (SERPs).
3 Tips for a Robust SEO Strategy
There are a bunch of tips for web designers to get the websites they create rank higher on Google, and we’ve listed the most crucial ones for a robust SEO strategy.
1. Create Mobile-Friendly Websites
The rapid growth of mobile devices has provided internet users with a whole new level of accessing websites. So it should come as no surprise if more than 70% of web traffic comes from mobile devices.
As a website designer working toward a robust SEO strategy, one thing you can clearly see here: optimizing your website to ensure that the content (including marketing videos and images) looks great and works properly on handheld devices is more crucial than ever.
If you don’t design mobile-friendly websites, it means that you don’t provide the best experience for the audience. The mobile visitors will bounce off your pages in no time, which hurts your website ranking on the SERPs.
2. Optimizing Visual Content
Optimizing images is an essential robust SEO strategy for the site you create to maximize its speed and findability. In this case, you can start by compressing the image before using it on the website.
It’s a powerful yet easy way to make the page loads faster and avoid bounce rate. You can use online sites like TinyPNG, or there are also a bunch of WordPress plugins to help you compress the images.
Other than that, you might as well need to pay attention to the alt text of the images you’re going to upload to your website. Make sure you include SEO-friendly alt text to make it easier for the search engines to find your website content.
Meanwhile, if you have explainer videos or product videos to upload on the website, it’s always better to include transcripts and captions, too. It makes it easier to make them more accessible to a broader audience.
3. Opt for Content Structure
As part of a robust SEO strategy, a well-structured website content helps you increase the overall visibility in SERPs. That’s because an excellent site structure means a great user experience. And the more your website appeals to users, the more it appeals to search engines too.
So, if your website’s content structure is neat and easy to understand, then search engines like Google are most likely to show it in “position zero,” where it displays a snippet of the content above the first results.
To perfect your content structure, you must know what’s on your H1, H2, and an H3 tag. Here, it’s essential to use a single H1 tag per page to rank higher. Also, since Google loves long-form content, make sure you design them well by creating a lot of white space, adding visual cues, and using intuitive scrolling.
Final Thoughts: How to Build a Robust SEO Strategy
Website designers that design a compelling, professional-looking website should be just assumed. But, the ones that can make the site rank higher on the SERPs are only the skillful and savvy ones. At this point, you should know that web designers play such a significant role in a robust SEO strategy and making a website more visible in the online world. They can work in harmony with content marketing teams to get the most out of website performance on Google and other search engines.
Take a look at the articles Boost Your Business Growth With These 5 Free Marketing Resources, Sick of Guest Posting? Here Are 3 Ways To Build Backlinks Without Writing Content, and How SEO and Social Media Work Together for more digital marketing tips.