Today, the relationship between SEO and social media continues to be an important discussion in the realm of digital marketing. Although social media accounts have no direct effect on SEO strategies, there have been a number of observed advantages that a business can enjoy if it maintains a social media presence. In this short post, we will be talking about the two main areas where we can see the “mutually beneficial” relationship between SEO and social media.
Boosting Traffic for Your Website
Social media marketing is actually one of the main types of digital marketing utilized by businesses today. Its popularity is brought by the growing number of online users which has, essentially, given businesses a more cost-effective way to reach a wider audience. This investment of time and effort (and even money if you pay for ads) in social media center around the idea that these platforms drive traffic to your website in a more efficient manner.
For example, think of how the visibility of a certain blog post changes when you repost a link on your Twitter account which has 20,000 followers. Aside from using keyword research to ensure that customers find your content, you are bringing even more people who might be interested but did not take the time to go to a search engine to look for that information.
On your website, you can then also support this link building strategy by providing social media buttons where readers can easily repost the content to their own accounts. This is one of the most important benefits you can get from social media. Once people repost content from your website, they give it their stamp of approval in the social media world and make their peers curious about your content that gained that stamp.
Generating Content Relevant to Your Audience
When you talk about SEO, you’re basically talking about inbound marketing. You want to write about content that people are actually looking for on search engines like Google. So, it’s really important for you to find out what is it that your customers want to know about. This is where social media comes in. Social media allows you to do market research in multiple ways.
First, by posting about different types of content, you can immediately observe which topic gets the most engagement. Second, you can actually talk to your audience. Platforms like Instagram allow polls and “question” stickers where people can respond to your question. So, you can just easily post a question that goes: “What do you want to learn about today?” And there you have it — content that people are interested in.
Lastly, you can even go on your competitors’ profiles to see what their customers are looking for. Read the comments and know what they want to know because when you answer their queries, you can reach out to even more people while taking care of your existing customer base.
Final Thoughts: How SEO and Social Media Work Together
Of course, promising as this may all sound, managing both SEO and social media can be overwhelming when you’re just starting out. So, find professionals you can pair up with to come up with the best gameplan to drive traffic to your website and eventually dominate your industry.
For more information about this topic, take a look at our article 10 Practical Digital Marketing Tips for Digital Marketers in 2020.