Propelling your business into the next growth stage is no easy feat, whether you are just starting out or have been operating successfully but have plateaued. Of course, there are many ways to grow your business. The best approach depends on your industry, business model, available resources, and other factors. This article will help you boost your business growth with these 5 free marketing resources.
5 Free Marketing Resources to Boost Your Business Growth
One way to help you boost your marketing efforts without breaking the bank is to leverage free do-it-yourself resources. Let’s look at 5 free marketing solutions that you may be able to use to step up your marketing efforts effectively so that you can grow your business faster.
1. Business Cards
Let’s start with one of the most obvious and tried-and-true methods of promoting your business. Handing out your business cards during networking events, tradeshows, sales pitches and more will pay dividends over time. Especially in this increasingly digital world, a professional-looking and physical business card is a clever marketing move.
Many entrepreneurs these days simply opt for a LinkedIn information exchange or settle for a poorly designed template they can find on the website of one of the big printing companies. Try a more sophisticated solution like Business Cards. You can create free cards within a few minutes. Simply choose a professionally designed template, enter your contact details, customize, and download.
2. Google Surveys
Marketing is all about data. If you are going to spend hard-earned money on some promotional campaign you want to make sure you are getting a ROI. Instead of using a trial and error method of launching an ad or content piece make sure it resonates with your target demographic.
Use a free marketing resource tool like Google Surveys to get some feedback on your promotional piece. Creating a survey is quick and easy. Choose the feedback format and present one or multiple of your concepts. You can then push this survey to your email list or to the general public if you want to scale your feedback loop. Once your results come in you can make changes to your sales copy, design, etc. as needed. Basing your marketing efforts on feedback will enhance your ROI and help you grow your business much more effectively.
3. My Live Chat
There is nothing more frustrating than spending advertising money to get visitors to your website just to see them bounce right away. Of course, there are many reasons why your visitors leave without completing a registration form or making a purchase. Maybe you are targeting the wrong demographic, maybe it’s a pricing issue or your website UX is confusing.
Instead of trying to guess, use a free live chat function on your website. My Live Chat offers a free option that allows you to add the chat function to your site by simply copy and pasting a code snippet. Once the code has been added you can interact with your visitors through chat right away. You can customize the look and feel and location of the chatbox. You’ll also be able to track and analyze past conversations.
4. Banner Snack
In 2020 it’s almost impossible to think of a marketing plan that doesn’t include some sort of social media presence. With that much content being created and promoted it’s difficult to stand out. One way to do so is to use attention-grabbing design. This is particularly true for visual platforms like Instagram and Pinterest.
If you don’t have a design background and can’t afford to hire a designer for each social media post then use a free tool like Banner Snack. This design application lets you design beautiful social media posts with very little effort. No design experience needed, simply choose a template, add your logo and brand color, adjust the content, and download. As soon as you are done you can publish to your social media accounts right away.
Another way to promote your business is through your blog. Not only is this a great free marketing resource tool to engage with and educate your existing customer base but an effective way to raise your profile in your niche. Writing quality content on your topic can quickly establish you as the authoritative leader in your industry. The process of generating and writing blog content is time-consuming.
When it comes to brainstorming new blog post ideas there are great tools available like Portent’s title generator. Simply enter a keyword to see random topic ideas. Expediting the brainstorming sessions will free up your time so you can focus on writing a quality piece. Of course, you always have the option to outsource the writing process.
Now It’s Your Turn: Boost Your Business Growth With These 5 Free Marketing Resources
Now that we covered five free marketing tools it’s time for you to put them into practice. You might find all of these useful or end up just using one or two. Either way is fine. This article is about getting you to think of leveraging free do-it-yourself tools more often.
The resources listed here are just a few examples of how you can improve your marketing efforts. Once you have exhausted this list try to locate more through your preferred search engine.
For further resources, take a look at the development section of our Resources for New Web Design and Development Projects page.