Customers are bombarded with options and are unlikely to stumble onto your site by accident. It is crucial that you find a way to get the attention of your customers and lure them to your pages. Building a following demonstrates that your offering is worth reading more about. Here are 3 ridiculously easy ways to market your small business website.
Why Market Your Small Business Website on the Internet?
Your business needs to show a commitment to your success and not simply a set-and-forget website, which means marketing, publicity, and social media. Before the Internet, companies would budget a large amount of time and money on producing printed material, such as product brochures, and public relations, such as newspaper and magazine articles, and advertisements in publications and in telephone books’ yellow pages.
With the Internet, the costs of those types of advertisements and marketing have reduced as the shift to online marketing has evolved, but the concepts of developing a manageable promotion of a business—getting closer to your customers—is still virtually the same.
With all the noise on the Internet, you will have to make some of your own. It isn’t more difficult than it used to be, in fact, it’s easier. But it does take an effort and persistence and a good idea of what you want to accomplish and just who you want to appeal to. This means setting aside some time to plan.
1. Set up a Blog
Google looks for information it hasn’t seen before, and a blog is a great way to update your site. By having your blog at the center of your online galaxy you have a simple way to point all the social media that your customers and prospects can see.
Good content will help promote your business if people are aware of it so make sure you have a solid understanding of SEO. Research all the keywords and terms that your customers use to search and intersperse them into the context of your pages.
Remember that Bing and Google prioritize unique, high-quality information that your readers will find interesting, useful, and helpful. Keep it fresh, relevant, and focused. If you feel that you need help with writing clearly to get the very best results, consult an experienced SEO copywriter.
2. Get Discovered Through Video
Consider producing webinars and podcasts.
Video is hot right now. Most people prefer to watch and listen than to read, and with the popularity of mobile devices, they are becoming the preferred method of becoming informed.
And, they get shared, recommended, and linked to easily. It’s good to endorse others for their interesting information, too. It’s also terrific for building those important backlinks to your website.
Be sure not to scrimp on either the video or the sound reproduction quality. Many otherwise good experiences are ruined due to poor sound or video quality. It is recommended that professionals be consulted and used, at least for your first few videos until you learn what to do. That way nothing is wasted.
3. Be Social and Get Connected
To help people find your website you must participate in social media. There are many online communities and you can find them by searching for them on the Internet. Joining these communities can transform your online reputation and promote you as a thought leader.
Just announce the subject matter to your social media channels using the keywords of your offering. Record the results. See what people are responding to and work on using the best words for future blogs, tweets, and mentions in your social media groups.
Be sure to find others with a search of your keywords and let them know of your blogs and videos that their readers and followers will benefit from.
Final Thoughts: 3 Ideas to Market Your Small Business Website
Continue to engage and participate in discussions (Q & A pages, Forum pages, etc.) and you will increase your friends and visitors to your site and boost your reputation. Don’t neglect the opportunity to make more friends. If you set up a Twitter account, for example, spend time engaging with other users.
Often times, much of your effort will be spent giving away free information before you ever get to the point of selling your products and services. It’s just part of the process. The good news is that it isn’t so difficult and can be fun.
For help designing your website call 602-633-4758 or contact Golden Oak Web Design.