This article will discuss 12 effective Instagram marketing hacks to increase your Ecommerce business sales.
According to Statista, in 2021, Ecommerce sales counted more than 4.9 trillion U.S dollars worldwide.
Because most people buy their necessary products online, they are mainly influenced by multiple social media channels such as Instagram, Facebook, etc.
In this situation, Instagram plays a significant part in promoting and grabbing maximum numbers of consumers for an Ecommerce business, which is beneficial for the overall growth of the business.
Importance of Instagram in Ecommerce Business
Nowadays, in digital marketing, social media marketing plays a massive role in the popularity and reach of the customers of an Ecommerce business.
Promoting products with videos and images is more engaging to consumers than text-based product promotion. As the images and videos are comparatively more visually appealing, thus it results in a better conversion rate. And in terms of images and videos, Instagram is the best social media platform, without any doubt.
According to Statista, this platform has about 1.2 million users. So if you use Instagram for Ecommerce marketing, you will get attached to a large number of users.
Also, Instagram has multiple features for online business owners, such as product tags, in-app checkout, etc. From the Instagram feed, everyday people get to know about various products.
Now, let’s focus on some Instagram marketing hacks for the growth of your Ecommerce sales.
12 Effective Instagram Marketing Hacks for Ecommerce
Let’s get some ideas about Instagram’s marketing strategies for Ecommerce.
1. Generate an Instagram Catalog Feed
In the beginning journey of your Ecommerce business, you need to create a website with the help of Ecommerce builders such as WooCommerce, Shopify, or BigCommerce.
You can use WooCommerce because it’s an open-source and free platform for better Ecommerce optimization.
After setting up the whole website, you need to submit your products to Instagram. You can either upload your products one-by-one or submit all of your products within a single file.
However, it’s better to upload all of your products altogether by using a product feed generator. I prefer the CTX Feed – WooCommerce product feed plugin to upload the product feed to Instagram. This plugin lets users generate an unlimited product feed for 100+ merchants for free!
After creating a product feed for the Instagram catalog with a feed generator plugin, upload it, and your product data will be automatically updated on Instagram.
This will be helpful for you in better promoting your Ecommerce business and grabbing more consumers.
2. Optimize Product Information in Stories and Posts
Usually, consumers want to get their desired product information without facing too much difficulty. Users generally scroll down the news feeds and check various stories on social media platforms like Instagram.
So if you optimize your product information, such as price and name, in Instagram posts and stories, customers can quickly locate and buy products from your page.
Instagram has options like product tags where the store owners can add their product information in the posts and stories.
When customers click on product tags, they will automatically redirect to the product detail page (PDP). This page displays all the essential information, including product descriptions, prices, and images. Its essential Instagram marketing hacks to improve your Ecommerce sales.
3. Customize the Instagram Bio Section
Your Instagram bio creates the first impression to the consumers about your Ecommerce business, and your bio impacts building relationships between consumers and business owners.
Because if the customers are satisfied with your Instagram business page bio, they will obviously follow your page to purchase products.
Instagram Bio represents the summary of your entire Ecommerce business, containing information such as website URL, username, CTA buttons, descriptions, email, phone numbers, etc. It’s also displayed as a visiting card of your business.
If you optimize that information correctly, it will create trustworthy bonding with the customers and help you increase Ecommerce sales.
4. Implement Influencer Marketing
You need to follow some effective tactics which help Ecommerce business owners to grow their business faster. You can collaborate with multiple Instagram influencers to promote your store products.
Because influencers have a large solid fanbase, they can become your successful consumers. If you provide discounts through influencers on your products on various occasions, customers will be more interested in purchasing products from your Ecommerce store.
You may arrange free giveaways and multiple contests for the consumers along with discounts.
There are multiple communities and groups available for Ecommerce business holders and marketers. In these groups, they discuss various Instagram marketing hacks. You need to join them based on your genre.
5. Better Engagement With the Consumers
As an Ecommerce business owner, engagement with the audience is significant for the business’s overall business growth and improvement. Because without engagement, customers will not get interested in buying products from your store.
You have to follow which product post your target audience likes most of the time. Then you will get an idea about the types of products consumers generally want.
If you follow and reply to consumers’ comments in your posts, you will understand their problems and solve issues. Also, from the consumers’ comments, you can locate your shop’s flaws and improve them.
But if you get likes and comments in an organic way, that will negatively impact your brand value in the future.
6. Use Countdown Stickers on Stories
In the current time, social media stories have become more relevant than posts. Instagram stories are very popular with audiences and celebrities, and store owners.
The majority of the audience is attracted to the Instagram stories of their favorite online shop page. So you have to optimize stories about new product launches and campaigns etc.
Before launching products on your digital store, you need to set a countdown timer on your Instagram stories because it will create excitement for the audience about your new products.
They will share with others about your upcoming products, and it creates a huge opportunity to get maximum numbers of customers in your digital store.
7. Focus On Instagram Insights
Instagram insights will help you get overall ideas about current trends, and also, you can locate your content performance among audiences.
With the help of this feature can see the analysis of specific posts, reels, stories, videos performance, and their engagement with the audiences.
It has options to show the number of accounts reached and engaged on your page.
So you can easily determine which types of products and campaigns consumers want. According to that, you can set up your marketing strategy.
Also, you can create a post about products at the right time at a proper frequency depending on the audience’s demands, which will help you generate more money from your Ecommerce store.
8. Display Product Images From Multiple Angles
Product images are an essential part of an Ecommerce store. When customers want to buy something from the internet, they usually focus on their desired product photos and get an idea about that product.
If the consumers don’t feel satisfied with the product image you attached to the product, they will not get interested in buying it from your store.
Suppose you post on Instagram about a newly released smartphone, and you attach a single photo that shows only the front side of that smartphone. But your customers want a good view of that smartphone which contains the image of the front, back, and bottom sides.
So you must incorporate images from multiple angles of a particular product in your Instagram post. Thus customers can analyze the whole product and get convinced to purchase that product. Overall, it will increase your product sales.
9. Promote Products on Instagram Reels
Instagram Reels is a new feature of Instagram, where users can create short video clips of up to 60 seconds with music and share it on their feed and stories.
This feature is similar to the famous platform TikTok. At present, Instagram reels have become very popular among Instagram users. After the debut of Instagram Reels in August 2020, it gained vast popularity among celebrities and Influencers.
Besides that, Instagram reels have also become a potential digital marketing method for Ecommerce businesses. You can easily create short videos about your product review, new offers, and other information, which will be beneficial for the growth of your Ecommerce business.
10. Provide a Well Optimized Buyers Journey
Ensuring a better Buyer’s Journey is significant for successfully establishing an Ecommerce business. Before jumping into selling products, you need to grow a better audience group and build your brand awareness through posts and reels on Instagram.
This will help you build a trustworthy relationship with the consumers through interactions with likes, comments, and shares. When consumers are totally satisfied with your brand, they will decide to buy products from your store.
Creating awareness of customers’ decision to buy products is called Buyers Journey. So you must adequately organize this process carefully to drive Instagram sales.
Generally, Instagram users are mobile users, so you must optimize your product landing page with a mobile-friendly interface. It will also make the buyer’s journey more flexible.
11. Generate Quick Reply Options for Customers
When you successfully implement the Instagram marketing strategy for Ecommerce, typically, you will get large numbers of customers in your digital store.
As a professional Ecommerce business owner, you need to respond to your customer’s demands on time. For this reason, Instagram has an option for auto-generated replies to customers.
Some similar types of questions come from the customers, such as product delivery service, EMI service, categories, etc. You can set up automated answers to these questions using quick reply features.
With the help of these Instagram marketing hacks, you can easily ensure flexible customer service.
12. Create Story Albums for Different Products
Consumers always want a well-organized service from their desired Ecommerce store. Suppose someone wants to purchase a headphone from your store, and they go to your Instagram page for that product.
They don’t have enough patience to check all the posts from your page because getting their desired product will be time-consuming and challenging.
But If you create multiple story albums for different product categories and offers, the consumers can quickly get the products they want. It is one of the best Instagram marketing hacks and essential for optimizing a better Buyers Journey.
Conclusion: 12 Effective Instagram Marketing Hacks for Ecommerce
Currently, social media marketing is very significant to growing an Ecommerce business successfully where Instagram is a powerful social media platform with a considerable number of users.
So you must have an idea about essential Instagram marketing hacks. In this article, we have discussed 12 effective Instagram hacks that will help you grow your Ecommerce business more flexibly. We hope these will be helpful for your Ecommerce business.