In the world of business, knowing how your customers move from first glance to final purchase is like having a treasure map. Customer Journey Mapping (CJM) is like a special tool that helps businesses figure out this journey. It’s not just about drawing pictures; it’s about understanding each step a customer takes, from first interest to becoming a regular.Details
Sourav Dutta, a marketing maestro, boasts over a decade in the field. As a key figure at Excellis IT, a leading software development firm, he orchestrates impactful campaigns. Sourav's forward-thinking strategies and tech-savvy approach have propelled Excellis IT to new heights. A prolific writer and speaker, his insights influence marketers at all levels.