What is Search Engine Marketing?

You have probably heard about search engine marketing (SEM) but know very little about it. SEM is a type of internet marketing that includes search engine optimization (SEO), paying for advertisement placement online and paying for search engine inclusion. Generally a person who performs SEM will optimize a website for search engines, submit a website to search engines and directories, manage online advertising campaigns and also develop online marketing strategies.

What is Search Engine Optimization?

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

What are the benefits of SEO?

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.




For more information about how we can help you with Craigslist advertising, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), you may give us a call at (602) 539-6865 (M-F 7AM-7PM MST).